OVERALL GRADE: A minus
Confused visitors quickly become exasperated visitors, and then non-visitors. Why are some of the links in the menu at the upper left of the About Us page repeated in the About Us menu directly below the first menu, and repeated yet again under Quick Links at the lower right? At the very least, one of these menus should be made more prominent, so we’re pushed in a particular direction.
We are also put off by the fact that the American site of
Personality: A minus
The history on the
The main About Us page has links to Presentations by the company’s leaders over the last few years--a great way to put a face on the company.
The Contact Us page is extensive and well-organized, making it easy to find the appropriate contact for media, investors, job-seekers, and so on. Our only quibble is that the Contact Us link appears at the end of the menu at the upper left. Most sites have it at the upper right and/or in the footer, so it took us a couple seconds longer than usual to spot it.
The About Us statement on the main About Us page is: “to improve the quality of human life by enabling people to do more, feel better and live longer.” This could apply equally well to any of
We applaud the Awards page, which lists awards in four different categories and states what each was given for. We’d like to see links to media coverage of these awards, so visitors to the site would be directed toward the most positive things the media has to say about
Even an organization with global reach and a wide array of products should summarize itself on the main About Us page.
Does your Web site’s “About Us” section accurately convey your organization’s history and capabilities? Every two weeks we evaluate one example, grading it in three areas that are key to potential customers: Personality (Who are you?), Products/Services (What can you do for us?), and Accessibility (How can we reach you?). Contact us if you’d like to have your site evaluated—there’s no charge and no obligation.
Today’s example was chosen at random; CorporateHistory.net has no ties to this company.