Scalamandre, Inc., founded in 1929 by Franco Scalamandre (1898-1988) and headquartered in
OVERALL GRADE: D
The Who We Are page, which is featured at the top of the list of options on the home page, sends us to a box set against a huge white expanse, then takes a disproportionately long time to load scrolling text in an ugly font in a tiny box. We can’t easily skim the text or read it as a block. There are no illustrations with the text, although several historic renovations are mentioned.
Even worse than that is the fact that the only image on this page is a few inches of fabric at the edge of a bolt. For 80 years, Scalamandre has produced textiles stunning for their colors, patterns, and textures. What a wasted opportunity that blank white space is!
Examples of Scalamandre’s products are buried under the unrevealing menu heading House Tour, which turns out to include extensive descriptions of historic homes such as The Breakers. The Collection page offers more images, but reaching them requires multiple clicks, and the pictures (apparently from interior-design magazines) include many products that are not by Scalamandre.
The tagline on the Contact page says, “
Scalamandre, a company that produces works that are a delight to the eye, needs to incorporate far more visuals in its website.
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