Monday, January 10, 2011

Chevy turquoise runs deep

The "Chevy runs deep" campaign does a superb visual job of linking past to future. Plenty of baby boomer newborns really did come home from the hospital in the family Chevy. Now will nostalgia alone convince my generation (or anyone) to test-drive a new Chevy Volt with a sticker price above $40K? Time will tell. In the meantime, Chevy neatly drives home its corporate history through home movie footage of Eisenhower-era Bel-Airs in that evocative shade of Chevy turquoise blue.