The "Chevy runs deep" campaign does a superb visual job of linking past to future. Plenty of baby boomer newborns really did come home from the hospital in the family Chevy. Now will nostalgia alone convince my generation (or anyone) to test-drive a new Chevy Volt with a sticker price above $40K? Time will tell. In the meantime, Chevy neatly drives home its corporate history through home movie footage of Eisenhower-era Bel-Airs in that evocative shade of Chevy turquoise blue.
www.youtube.com/chevrolet
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CorporateHistory.net, a custom publisher and history consultancy, offers tips and tools to leverage company history and business anniversaries.
CorporateHistory.net can help you turn your company history into an effective and beautiful book, DVD, Web site, keynote speech, or campaign. Whether you want to celebrate a company anniversary, honor a retiring CEO, or strategize your corporate storytelling, CorporateHistory.net can help. We believe organizations suffer when their memory erodes, just as people do. Your institutional memory is a stranded asset until you put it to work. Then it becomes a powerful, cost-effective tool for marketing, community relations, and employee pride.
Please visit our website:
http://www.corporatehistory.net/
Please visit our website:
http://www.corporatehistory.net/
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