Commandment 1: Know thy audience. Who’s most likely to look you up? Friends, advocates, opponents, information-seekers? Figure it out and talk to them. Design separate pages for specialized users if needed. No dry resumes or warmed-over Annual Report summaries, please. DO let your org’s personality show. But DON’T imitate the Web site designer who blogs on her home page about an anxiety disorder that keeps her from working for days at a time. (Great way to win new clients, huh?) Think elevator speech. Wrap facts in an enticing overview.
First in a series; for the series so far, click here.
skip to main |
skip to sidebar
CorporateHistory.net, a custom publisher and history consultancy, offers tips and tools to leverage company history and business anniversaries.
CorporateHistory.net can help you turn your company history into an effective and beautiful book, DVD, Web site, keynote speech, or campaign. Whether you want to celebrate a company anniversary, honor a retiring CEO, or strategize your corporate storytelling, CorporateHistory.net can help. We believe organizations suffer when their memory erodes, just as people do. Your institutional memory is a stranded asset until you put it to work. Then it becomes a powerful, cost-effective tool for marketing, community relations, and employee pride.
Please visit our website:
http://www.corporatehistory.net/
Please visit our website:
http://www.corporatehistory.net/
Labels
- 10 Commandments of About Us (82)
- About Us page (140)
- archiving (19)
- business anniversaries (91)
- corporate storytelling (128)
- corporate timelines (39)
- executive memoirs (14)
- history in marketing (214)
- oral history (8)
- public speaking (12)
- speechwriting (10)
- the publishing biz (23)
- web timelines (25)
- website copywriting (162)
- workplace drama (18)
- workplace writing (2)
Posts
