10 Commandments of About Us Pages (continued)

Commandment 6: Honor thy visuals. A solid block of 9-point Verdana tempts visitors to click and move on. Break the text into paragraphs or themes or timelines. Use subheads. Add photos, both current and archival, and generously lace them with captions.

Sixth in a series; for the series so far, click here. Commandment 7 will be posted in early May.