Wednesday, June 29, 2011

100 Years in 13:15 minutes

This unprecedented corporate history video by Erol Morris will make you think that IBM invented 99 percent of the things we started using in the last 100 years -- and you wouldn't be far wrong.

Academy Award(R)-winning filmmaker Morris isn't someone you'd normally associate with company histories, though he has created scads of high-concept TV ads. It's likely that IBM devoted a seven-figure budget to this production alone, with similarly healthy investments in its other 100th anniversary and corporate history efforts.

The genius lies in having 100 real people present IBM's business history achievements, each one from the year they were born.