Low budget, high impact: Sierra Trading’s 25th anniversary

Sierra Trading Post has peppered its summer catalogs with short blurbs celebrating “25 Years of Great Deals.” Nothing fancy, but that’s in keeping with a company that offers closeouts and seconds from brand-name retailers. Even this super-casual approach to corporate history relies on the usual good elements: timelines, memorabilia, photos.

But what’s especially effective are the tributes to the company's history from business partners like Columbia Sportswear and long-time customers. And Sierra Trading Post is celebrating by giving away more than $25,000 worth of goodies to entrants (in exchange for your email address) at www.stp.me/25th.