Corning Incorporated, headquartered in
OVERALL GRADE: C plus
The company’s leadership page is buried under Investors / Corporate Governance / Our Leadership, with another click required before we see a bio.
Prominent researchers are buried under R&D / Our Culture of Innovation / Our R&D Community, with another click to reach a bio.
The Awards and Recognition page lists 6 subheads; clicking any one of those takes you to another page with more subheads; clicking one of those finally shows actual awards.
We are big fans of hierarchical organization. We swoon over well-written outlines and intelligently bulleted lists. But we also recognize the necessity of a hook to lure people in. The simple fix for
The link to the Contact Us page is handily placed on the menu for the About Us pages, and offers a mailing address, a phone, and an online form. We’d like to have some idea where the email was going: there are no choices of department or division, only a Subject line. And as always, we’d like the option of having a copy of our email sent to us.
"Never forget that if you don't hit a newspaper reader between the eyes with your first sentence, there is no need of writing a second one, "Arthur Brisbane, editor of Hearst’s New York Journal, admonished his reporters. Corning’s site has some great material, but we’re given little incentive to drill down three or four layers to find it.
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