Tuesday, May 8, 2012

Paper, Because

Tip o' the hat to Domtar and its "PAPERbecause" campaign. It takes guts these days to champion the artifacts of the physical world--but that's where we all still live. I love the text in one of Domtar's ads: "The first book every published was the Gutenberg Bible. Printed in the 1450s, 21 complete copies still exist today, 550 years later." (One is on view, under glass, in the reading room of the New York Public Library.) Indeed, paper is sustainable, purposeful, and personal. It coexists beautifully with ebooks, which have their place as well, but not as art.