Tuesday, August 21, 2012

Clorox Lights Up the Sky

The Clorox Company is leveraging its upcoming 100th anniversary in all kinds of ways. The official tagline is "100 Years, 1000 Reasons." We admit we're a bit biased here at CorporateHistory.net since our president, Marian Calabro, authored Clorox's 100th anniversary book (scheduled for 2013 publication) and most of its online Heritage Timeline. In addition to celebrating its unwaivering dedication to Oakland, CA -- the city that's been home to the company's headquarters, in various locations, since 1913 -- Clorox has developed a Centennial site that's featured here.   And there will be much more news to come as 2013 unfolds.

Meantime, here's how Clorox will light up the sky in California's Bay Area tonight, according to a company press release:

<OAKLAND, Calif., Aug. 21, 2012 - The Clorox Company (CLX) today announced it will flip the switch, for the first time, on two new 17-foot-high rooftop signs on its corporate headquarters in downtown Oakland at 8:30 p.m. Pacific time, tonight, Tuesday, Aug. 21. This will further establish the company's presence on the city's skyline.  

"As Clorox approaches its centennial anniversary, we felt it was important to prominently brand our corporate headquarters to commemorate our past and future," said Chairman and Chief Executive Officer Don Knauss. "For the last 100 years, we've had the privilege of being an employer, a business partner and a member of the Oakland community. We've also grown from a one-product company into a global business with a diverse portfolio of trusted brands. We've come a long way since 1913 and there's more on the horizon."

The company's new sign features Clorox's recently updated corporate logo, which reflects the most dramatic change in its visual identity since 1957. Using a modernized version of the company's iconic diamond mark with a brighter blue color and added accents of green, Clorox's new logo presents the corporate brand as modern and evolving. It also reflects the strength and direction of the company's brand portfolio and underscores its commitment to sustainability.

Using LED lights and a timer, Clorox's illuminated signs are environmentally-friendly and compliant with the U.S. Green Building Association's Leadership in Energy and Environmental Design LEED standards. In 2011, Clorox's headquarters achieved (LEED) EB platinum certification, the highest sustainability recognition an existing building can attain. >