A tasteful (!) anniversary campaign by Ferrero includes some polished corporate storytelling, including a portal that invites Nutella nuts to tell their own stories. A web store offers affordable celebration items, pictured above.
Because of Nutella and a genetic tendency toward tree blight, hazelnuts are in short supply. The WNYC story reports that tree scientists at my alma mater Rutgers are working on a disease-resistant strain that can be cultivated worldwide. Glad that people at Rutgers are concentrating on something other than the Big Ten these days. While I freely admit that I prefer the company's other products, especially Ferrero-Rocher chocolate bon bons and Tic-Tacs, I nonetheless extend a big congratulazioni per il tuo cinquantesimo anniversario to Nutella.