|Is this a program that enables|
great composers to write music?
Probably not, since it lacks an eraser.
You might argue that start-ups don't yet know exactly what they do. Don't argue it to Ason, however, who funds five or six proposals a year from a field of 3,000. And don't spend too much time crafting a business plan. He calls them "long and full of irrelevant information," rejecting them in favor of a one-page executive summary. Just think! If you write a good exec summary, it can double as your website's About Us page. Ason's own website looks as if it hasn't been updated since 2011--at least the blog is that old--but I imagine fund-seekers are beating a path to his door nonetheless.
Bottom line: You've got to be able to do some effective corporate storytelling even before Chapter 1, so to speak, or you won't have a corporate history later on.