Colonel Sanders is out of retirement after 21 years. KFC has given him a cool new 75th anniversary website of his own, in which the Colonel (at six stages of his life) talks about Cuban donkeys, strums a mandolin, and of course fries up some chicken. The animatronics are cute, with SNL alum Daryl Hammond playing the Colonel. Business anniversary tips:
1) It's refreshing when the Founder as Great Man is presented with a sense of humor.
2) It's fun to have a person or character narrating the corporate timeline.
Great work by agency Wieden+Kennedy.
Monday, July 27, 2015
Happy 75th, Col. Sanders
Labels:
business anniversaries,
corporate storytelling,
corporate timelines,
history in marketing,
web timelines,
website copywriting