Saturday, August 8, 2015

Airline Visual Identity

From "Airline Visual Identity
1945-1975," Callisto Publishers
Can your organization tell its story in a single image? For inspiration, look to Airline Visual Identity 1945-1975 by M. C. Huhne, new from European fine arts publisher Callisto. The book costs $400, but consider that the trim size is 12 x 16 inches. As we like to say at, a book is not truly a coffee table book until it's the size of a coffee tables. Also, per Callisto's website: "To reproduce the outstanding work of that era as precisely as possible, a total of 17 different colors, five different types of varnishes, and two different methods of foil printing and embossing were used, resulting in a book of exceptional vivacity that highlights the state of the art of today’s printing technology."

A 17-color print job! This is no mere business history. Instead it's the visual chronicle of an industry in a golden age of transportation and design--truly a historical timeline.