Happy 175th, Emory U.

Major kudos to Emory University in Atlanta for a literate, attractive, well-coordinated 175th anniversary campaign. Emory's full-page newspaper ads start with a headline few can debate ("We all yearn for institutions we can trust") and continue onto frank talk about the university's role in cases regarding civil rights, historical truth, and academic freedom. A dedicated Web history site and timeline, linked in the headline here, are models of clarity. A small quibble: the 175th logo on the main Emory page could stand to be brighter, with a clearer link to the goods within.

Universities are big businesses, and Emory's corporate history serves it well.