Wednesday, July 25, 2012

History = Reputation (and Vice-Versa)

When people are uncomfortable with the word "history" in a corporate context -- they may think it's too soft or irrelevant to bottom-line results -- I suggest that they substitute the word "reputation."

A 5-minute diagnostic test, available here, allows you to determine (a) how well your organization is managing its reputation and (b) whether you've identified priorities for improvement. Sure, it's a lead generator for the Reputation Institute (with which has no ties), but you may find some interesting results. Strongly advised for companies approaching a big anniversary.