OVERALL GRADE: B
Products/Services: A
The main About
Us page is excellent: the clean, simple layout includes a tagline followed
by a concise statement of what 3CI does and what they aim to achieve. It’s a
mission statement without being called that -- the perfect hook for persuading
visitors to become clients. Even more enticing would be graphics or screen
captures showing the sort of interaction 3CI can create – a recent Forbes
article gave some great examples.
News and
Events is kept short by including only the most recent media coverage and
press releases. Those that appeared earlier are available via a “more” link: well
done.
Another plus: the blog offers information about the
company (an award for being one of the best places to work in South Florida)
plus substantive content useful to 3CI’s clients (a lengthy analysis of lawsuit
re mobile apps filed in California). Many companies don’t even link their blogs
to their About Us pages, but a well-written blog should convey your personality
while promoting your product and encouraging clients to keep in touch.
Personality: B
As we mention in our Commandment
3 of About Us pages (“Reveal Thy Personality”), the founder’s “DNA”
sets the course of the company. The co-founders of 3CI are adept at explaining
their ideas and goals: they’re quoted extensively in Forbes.
Adding such quotes to the standard bios on the Executive Officers
and Board of
Directors pages would greatly improve those pages.
The Our
Culture page so prominently featured in the navigation menu needs some
tweaks. For a business short on company history, awards are excellent
credentials. 3CI’s awards from Forbes and Inc. should be front and center, not
buried in a gallery near the foot of Our Culture. Why give
top billing to photos of company headquarters and employees, which aren’t
likely to matter to potential clients? (If these are meant to attract potential
employees, they should be on the Careers
page.)
Accessibility: C
The Contact
page offers nothing wonderful, nothing weird … but from a young company that
specializes in the latest in online interaction, we were hoping for something
more exciting.
TAKEAWAY
Since online visitors tend to flit, make sure you not only present
great material, but present the most important material (such as awards) first.
Does your Web site’s “About Us” section
accurately convey your organization’s history and capabilities? Every two weeks
we evaluate one example, grading it in three areas that are key to potential
customers: Personality (Who are you?), Products/Services (What can you do for
us?), and Accessibility (How can we reach you?). Today’s example was chosen at
random; CorporateHistory.net has no ties to this company.
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