Viva Moleskine!

Enjoyed the interview with Arrigo Berni, CEO of Moleskine, on American Public Media's "Marketplace" on May 20, 2013. Notebook maker Moleskine went public in April. Italian company, quality product, strong message: what's not to like? My favorite quote by Berni:

Arrigo Berni, CEO of Italy-based Moleskine,
demonstrating his company's product.
Photo courtesy of marketplace.org.

“There are certain dimensions of our life where digital technology is definitely providing a benefit, an advantage, to us, but there are other dimensions, maybe closer to what human beings are and the physical experience of interacting with physical products. The emotional dimension where technology is at a disadvantage, in fact, compared to paper.”

Excellent corporate storytelling. Kudos to "Marketplace" host Kai Ryssdal for keeping me hooked as I navigated Route 17 on a busy Monday evening.