Thursday, December 12, 2013

"20,000 uses for paper today"

Loved this op-ed by bibliophile Nicholas A. Basbane, author on On Paper: The Everything of its Two-Thousand-Year History, in which he points out that:
  • There are 20,000 identifiable uses of paper in the world today: tea bag tags, playing cards, Reese's Peanut Butter Cup wrappers, cigarette wrappers....
  • Sales of "fluff pulp" are robust--that's the stuff used in the making of disposable diapers, wipes, etc.
  • Hard-copy printouts from 2012 were enough to "cover the surface area of New York City 237 times"
Why not dig into the ways your company has and hasn't used paper, and slip a few paper-related stories into your marketing?