Wednesday, May 6, 2015

Behind BAYADA's 40th Anniversary Book

On press this week is a 112-page company history created by for the 40th anniversary of BAYADA Home Health Care. It's one of the most fascinating companies we've had the privilege of working with. "We'd like to see more emotion in the book," said Founder and President Mark Baiada and other in-house readers after they reviewed the first draft. That all-too-rare response indicates BAYADA's keen interest in corporate storytelling. 

Shown above are press sheets at Penmor Lithographers in Maine. This story will continue after the book makes its debut at BAYADA's annual Awards Weekend at the end of May.

In the meantime, if you want to see honest videos about home health care, check out BAYADA's YouTube channel. They will bring tears to your eyes, yet they don't sugarcoat the realities.

A bit about BAYADA: Every day, BAYADA Nurses, Therapists, Home Health Aides, and Medical Social Workers provide quality care to people of every age and stage of life, in 22 states and India (through a partnership there). The company's heartfelt commitment to providing care with compassion, excellence, and reliability--a philosophy known as The BAYADA Way--is an extraordinary example of a living, breathing corporate culture.