Tuesday, May 26, 2015

Kaye Scholer LLP: “About Us” Evaluation by Corporate History.net

The law firm founded by Benjamin Kay and Jacob Scholer in New York City in 1917 now has more than 450 attorneys in New York, Chicago, Los Angeles, Palo Alto, Washington, D.C., West Palm Beach, Frankfurt, London, and Shanghai. With an international reputation as a litigation firm, it specializes in product liability, antitrust, and intellectual property. The About Us page is here.


Products/Services: B
Kaye Scholer’s main About Us page is packed with information, beginning with a summary of the company history (100 years in 2017) and moving on to cover which industries it works with extensively, how it functions as a strategic business partner, and why it is uniquely qualified to deal with complex issues in a cost-effective way. As a testimonial, the page mentions that 83 clients have been working with Kaye Scholer for more than 20 years.

Additional links within the text would be helpful. For example, when mentioning in-depth knowledge of core industries, why not link to the Practice Groups page? When mentioning introductions between the firm’s clients, why not link to a page that gives examples?

Although the About Us page looks dense, the material is broken into four separate headings and numerous paragraphs, so it’s easy to get through. Still, it’s great to see a prominent link to the Breakthroughs brochure (a PDF), which highlights recent victories by the firm in a variety of industries and includes excellent summaries, illustrations, and testimonials.

Kaye Scholer is frequently mentioned in the media. Bravo for having a Newsroom page that gathers links to such stories. Logos of the publications quoted would add visual interest to the page.

Personality & Accessibility: B
Our Commandment 8 of About Us pages is, “Remember to make yourself and your organization easily accessible.” Kaye Scholer does that for both offices and personnel. The page listing Kaye Scholer offices worldwide offers the address and phone of each office, with a Google map of the location. (We actually prefer the arrangement as it stood a  month or so ago, which used a columnar format to show an iconic photo of the city, a phone and address, and a link to Google maps for the location.) Clicking on any city leads to a page with a blurb about the specialties of that office, the name of the managing partner, and related press releases.

Kaye Scholer personnel can be searched by name, position, practice area, office, or school attended. For each person there’s a page with a bio, photo, email, phone, and notes on his specialties and education, plus the option to download a vCard for easy importation into one’s email contacts. Well done.

In the big-picture, long-term view: why is there no information about the founders of the firm? Its 100-year organizational history is mentioned several times, but without any reference to the lawyers who started it. Business anniversary tip: Use the story of your founders to convey the continuation of core values. 

Approaching any milestone – a decade, a quarter century, a century – gives you bragging rights. Take advantage of your corporate history to show clients where you’ve come from and what to expect in the future.

Does your Web site’s “About Us” section accurately convey your organization’s history and capabilities? Every two weeks we evaluate one example, grading it in three areas that are key to potential customers: Personality (Who are you?), Products/Services (What can you do for us?), and Accessibility (How can we reach you?). To talk about your About Us page, contact us!
Today’s example was chosen at random; CorporateHistory.net has no ties to this company.