The law firm founded by Benjamin Kay and Jacob Scholer in
New York City in 1917 now has more than 450 attorneys in New York, Chicago, Los
Angeles, Palo Alto, Washington, D.C., West Palm Beach, Frankfurt, London, and
Shanghai. With an international reputation as a litigation firm, it specializes
in product liability, antitrust, and intellectual property. The About Us page
is here.
OVERALL GRADE: B
Products/Services: B
Kaye Scholer’s main About Us page is packed with
information, beginning with a summary of the company history (100 years in
2017) and moving on to cover which industries it works with extensively, how it
functions as a strategic business partner, and why it is uniquely qualified to
deal with complex issues in a cost-effective way. As a testimonial, the page
mentions that 83 clients have been working with Kaye Scholer for more than 20
years.
Additional links within the text would be helpful. For
example, when mentioning in-depth knowledge of core industries, why not link to
the Practice
Groups page? When mentioning introductions between the firm’s clients, why
not link to a page that gives examples?
Although the About Us page looks dense, the material is broken into four separate headings and
numerous paragraphs, so it’s easy to get through. Still, it’s great to see a
prominent link to the Breakthroughs
brochure (a PDF), which highlights recent victories by the firm in a variety of
industries and includes excellent summaries, illustrations, and testimonials.
Kaye Scholer is frequently mentioned in the media. Bravo for
having a Newsroom page that
gathers links to such stories. Logos of the publications quoted would add visual
interest to the page.
Personality &
Accessibility: B
Our Commandment
8 of About Us pages is, “Remember to make yourself and your organization
easily accessible.” Kaye Scholer does that for both offices and personnel. The
page listing Kaye Scholer offices
worldwide offers the address and phone of each office, with a Google map of the location. (We actually prefer the arrangement as it stood a month or so ago, which used a columnar format to show an iconic photo of the city, a
phone and address, and a link to Google maps for the location.) Clicking on any
city leads to a page with a blurb about the specialties of that office, the
name of the managing partner, and related press releases.
Kaye Scholer personnel can be
searched by name, position, practice area, office, or school attended. For each
person there’s a page with a bio, photo, email, phone, and notes on his
specialties and education, plus the option to download a vCard for easy
importation into one’s email contacts. Well done.
In the big-picture, long-term view: why is there no
information about the founders of the firm? Its 100-year organizational history
is mentioned several times, but without any reference to the lawyers who
started it. Business anniversary tip: Use
the story of your founders to convey the continuation of core values.
TAKEAWAY
Approaching any milestone – a decade, a quarter century, a
century – gives you bragging rights. Take advantage of your corporate history
to show clients where you’ve come from and what to expect in the future.
Does your Web site’s “About Us” section
accurately convey your organization’s history and capabilities? Every two weeks
we evaluate one example, grading it in three areas that are key to potential
customers: Personality (Who are you?), Products/Services (What can you do for
us?), and Accessibility (How can we reach you?). To talk about your About Us
page, contact us!
Today’s example was chosen at random;
CorporateHistory.net has no ties to this company.
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