10 Commandments of "About Us" Pages (Continued)

Commandment 3: Reveal thy personality. Photos are good. Quick, solid info about the people in the company is better. Who was your founder, and what DNA did he or she impart? (From Walt Disney on down, I’ve yet to encounter a company that didn’t reflect its founder’s interests and quirks.) Where is your current CEO steering the company? Who’s on your management team? What are your employees’ aggregate strengths?

Third in a series; for the series so far, click here. Commandment 4 will be posted in late March.