A cake pop? A little cake pop given only to anyone who buys a drink from 2 p.m. to 5 p.m. today, tomorrow, and Saturday? Couldn't Starbucks, whose tagline is "It's bigger than coffee," think of a more robust way to celebrate its 40th anniversary at the retail level? A free drink to every 40th customer? To every customer age 40 or 80? To 40 customers daily per store at random? Even a free cake pop offered beyond those three slow midafternoon hours?
Oh well--I'm strictly a tea drinker anyway. Have never drunk a full cup of coffee in my life. Now that's one of the world's smallest clubs, but I do know other members.
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CorporateHistory.net, a custom publisher and history consultancy, offers tips and tools to leverage company history and business anniversaries.
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