Commandment 4: Don’t take your own name in vain. Readers may find all kinds of things about you on a Web search. That’s why, on your About Us page, you should refer visitors to outside sources who can testify to the value of your products, your management, your expertise, and your good works. When objective third parties confirm what you’re saying, your credibility is increased.
Fourth in a series; for the series so far, click here. Commandment 5 will be posted in mid-April.
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