New Jersey Transit recently let seven trademarks lapse, including those covering its logos and taglines. This is another coup reported by The Record of North Jersey, which also broke the Christiegate story. Apparently no one at TNJ was minding the digital store, where so much of our business history is now stored. TNJ already has plenty of detractors after its flawed handling of Hurricane Sandy and the recent Super Bowl; this latest error adds more negativity to its corporate reputation. Let's learn the lesson and attend to these tasks. Here's a good article by Crystal Sharp on a related subject: "Managing Your Digital Legacy: Will Others Be Able to Access Your Cloud-Based Files When You No Longer Can?"
Posts
